Make mine a latte: coffee shades spill from TikTok into fashion mainstream

A-listers and even royalty help repopularise trend for dressing head to toe in cream, beige and brown

When does a style trend on social media make the leap to mainstream fashion movement? In the case of “latte fashion”, it’s the adoption by Hollywood A-listers, as well as a heavy presence on every street, bus and cafe – and on the catwalk.

Latte fashion – the outfit dominance, sometimes even head to toe, of coffee shades, from beige to taupe to darker browns – has its roots in beauty influencers on TikTok reviving the kind of tan foundation and copious bronzer that saturated the early noughties. “It’s warm, milky and effortless”, was how #BeautyTok personality Rachel Rigler described the term she coined and the look she helped re-popularise.

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from The Guardian https://ift.tt/l60wJd2

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