Ikea replaces Topshop as furnishings become high street fashion

Swedish chain’s move into former Oxford Street flagship store signals big shift for retail

Billy bookcases, sheepskin rugs and meatballs are set to make their debut on Oxford Street. In a moment that marked a big shift in the retail landscape, Ikea announced this week it was taking over Topshop’s former flagship store in London’s most famous shopping district.

The market for furnishings and home accessories has boomed as people have worked from home during the pandemic, and there is every sign that sofas and throw cushions could soon be filling the empty floorspace left by the retreat of physical fashion retailers.

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from The Guardian https://ift.tt/3nAZzNi

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